KITCH

IVE Wonyoung's Rose Tteokbokki (로즈 떡볶이)

K-PopIVE·IVE members, including global It-girl Wonyoung, have been spotted enjoying rose tteokbokki at trendy Seoul cafés. This creamy gochujang fusion became the viral Gen Z K-pop favorite that redefined the classic street food.

Why this food?

Rose tteokbokki is the viral 2021 upgrade that took Korean street food global—creamy, slightly spicy, and Instagram-perfect. IVE's Wonyoung and her members made this hybrid version famous, blending traditional gochujang heat with rich cream for a flavor that's become synonymous with K-pop idol culture and Gen Z K-culture obsession.

🇰🇷 K-Culture Tip

Rose tteokbokki emerged in 2021 as part of Korea's 'mukbang' and food culture explosion on social media, turning a humble street snack into a luxury café item. The trend reflects how K-pop idols influence not just fashion and music, but also dining trends—what IVE eats, millions of fans recreate at home. This 'soft-spice' trend represents millennial and Gen Z preference for approachable Korean food over extreme heat.

20 min·Easy·3 items at Walmart
IVE Wonyoung's Rose Tteokbokki (로즈 떡볶이)
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Substitute Ingredients

All available at Walmart

OriginalSubstitute
Tteok (Korean rice cakes)
Koda Farms Mochi Sweet Rice Cake OR frozen Korean rice cakes section
Koda Farms
Look for vacuum-sealed packages in frozen section. If unavailable, use frozen mozzarella sticks as desperate backup (texture differs but works).
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Gochujang (Korean red chili paste)
고추장
CJ Bibigo Gochujang
CJ Bibigo
This is THE authentic ingredient—Walmart stocks it. No real substitute; it's essential for rose tteokbokki's signature flavor.
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Heavy cream
생크림
Great Value Heavy Whipping Cream
Great Value
Use regular heavy whipping cream—this is what creates the rose-pink color and creamy texture IVE loves.
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🛒 Can't find it at Walmart? Try a Korean grocery store

Your Shopping List

Walmart edition

  • 1 lb (about 2 cups) Koda Farms Mochi Sweet Rice Cake OR frozen Korean rice cakes section
  • 3 tablespoons CJ Bibigo Gochujang
  • 1 cup Great Value Heavy Whipping Cream

Instructions

  1. 1

    Step 1: Heat 1 cup water in a pot over medium heat. Add the tteok (rice cakes) and boil for 3-4 minutes until they float and soften slightly.

  2. 2

    Step 2: While tteok cooks, whisk together the gochujang and heavy cream in a small bowl until completely smooth—no lumps. This is your signature rose sauce.

  3. 3

    Step 3: Once tteok is tender, add the gochujang-cream mixture directly into the pot. Stir constantly for 1-2 minutes to coat all the rice cakes evenly.

  4. 4

    Step 4: Reduce heat to low and simmer for 2-3 minutes, stirring occasionally, until the sauce thickens and clings to the tteok. The color should be a beautiful pale rose-pink.

  5. 5

    Step 5: Transfer to a serving bowl and enjoy immediately. The creamy-spicy balance is best fresh—this is how Wonyoung and IVE eat it at Seoul's trendiest spots.

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